Thursday, September 29, 2005
Movie Trailers!
I spend more time watching trailers than most people. But everyone's had the experience of going into a movie and realizing it was quite different than the trailer led you to believe. For example, I believed, based on the trailer, that The Phantom Menace would be a good movie. It's an art to cut bits and pieces from a movie into a minute or two-long clip that tells you more or less what it will be like. Especially if you're trying, at the behest of marketing, to lie to people about what the movie will be like.
It's also true that trailers tend to put every movie, no matter how different, squarely in the realm of particular genres. That's marketing, and there's no way around it.
Anyway, long story short, a post-production house out here recently had a contest to recut trailers for movies that are already out. The winner is something you've gotta see, a trailer for a charming female-targeted romantic comedy called The Shining.
H/T Screenhead.
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It's also true that trailers tend to put every movie, no matter how different, squarely in the realm of particular genres. That's marketing, and there's no way around it.
Anyway, long story short, a post-production house out here recently had a contest to recut trailers for movies that are already out. The winner is something you've gotta see, a trailer for a charming female-targeted romantic comedy called The Shining.
H/T Screenhead.
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